AI Release Notes

| October 2023

Background

Aha! is a cloud-based software platform that helps product managers and teams define their strategy, build roadmaps, and manage projects. Aha! customers can track their information about upcoming features and releases in the application. Product managers are busy people who are constantly collaborating with multiple teams and releasing functionality to their customers. It can take multiple hours to formulate high quality release notes and align the stakeholders involved. We needed to design an intuitive AI tool that saved our customers’ time.

My Role

• Lead UX Designer
- Discovery research
- Design and prototyping
- Lead researcher

My Team

• Product Manager
• 1 Engineer

Constraints

• Fast timeline
• Technical unknowns
• Multiple entry points
• Create an AI pattern standard

Why are we doing it?

Aha! is great at collecting and listening to customer feedback. Customers can submit “ideas” that help improve the overall Aha! product. This idea, to create automated release notes, was the top voted request spanning over 150 customers. Multiple customers mentioned this feature request would drastically improve their day to day workflow and save time to do other tasks. We saw a great opportunity to dip our toe into the AI market and solve a major pain point for our customers.

The Customer

Needs

• A fast way to generate release notes
• Ability to edit and save notes
• Easy ways to share with their stakeholders

Pain Points

• Current process is manual and time consuming
• Managing a large quantity of features and releases
• Maintaining consistent high quality release notes

Solution

Our initial hypothesis was correct. Customers understood how to generate release notes and successfully save them in Aha! Testing proved the flow was intuitive, would save customers time, and would use this feature in the future.

Results

Shared with Key Stakeholders

Communicated the updates and changes to product and design leadership.

Engineering Handoff

Fully documented the major updates, and assisted in QA testing.

Immediate Feature Adoption

Within a week of launching the feature, over 10% of paid customers have already used AI release notes.

View Insights Vision Case Study